As with any artist they tend to have different areas of interest.  I have created different styles of work and have different brands to identify by the output.

John McCarthy Signature Photography is the newer and more polished brand.  Leaning to mix of glamour and fashion, with a higher end look.

John From OKC Photography is more the arty playful side.  It is what the mainstay of what I shot in the past.

Alternative, relates to more the cosplay and other subjects that are not the norm.